Marketers who know me well, know that when I say something, they better
listen. When it comes to affiliate marketing, there are some things that
affiliates do that are a sure ticket to failure. And yet, they do them
anyway. It just boggles my mind. Well, if you don't want to end up as an
affiliate failure, you'll take my advice and avoid these things like the
plague.
At the very top of my list is the choice of the product itself. So many
affiliates jump on the "me too" product of the day and think that
because everybody is talking about the product that it's going to make
them a ton of money. What they don't understand is that these high
profile, high end products, are being promoted by every top marketer in
existence. Do you REALLY think that as a beginning marketer you have a
chance against these people? You certainly don't, especially if you make
any of the other mistakes on this list. However, to give yourself more
of a chance, don't jump on the product du jour.
Next on the list is ads. I marvel at some of the ads I see for these
products. Why do I marvel? Because they're all the same. The only thing
different is the affiliate link in them. Oh come on, you know it's true.
You write to the merchant, ask him to send you some ads, he gives you a
link to get your "affiliate tools" and you copy and paste the same ads
that everybody else is sending, changing nothing but the link. Yeah,
that's really going to make you stand out and get your share of the
sales...not. So for crying out loud, write your own ads.
Finally, there's the means of promotion that affiliates use. They either
use the most expensive forms, such as pay per click, where to get a
decent position you have to spend a buck or more per click, or they use
forms of promotion that aren't worth squat. Look, if you're trying to
fight the pay per click wars in highly competitive niches, you're dead.
The heavy hitters will eat you alive. And using poor sources of
advertising is a total waste of time altogether. There are great sources
of advertising and great advertising methods that won't cost you an arm
and a leg. You'll find some great info in my signature.
If you avoid these common affiliate mistakes, you can easily become a
successful affiliate marketer for almost any product at all.
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